01
Native
App
iOS, Android and macOS via the native Flutter engine from one .reeel. Not Flutter Web on WebAssembly — a real native runtime. The same source also builds for TV.
iOS
Android
macOS
ТВ
AI
App · iOS
Native
Flutter engine
OTA
Screen · .reeel
One file
Один
исходник
iOS · Android · web
1 .reeel
Format · .reeel
Diff
Column
@cart = []
Text $user.name
Button "Купить"
tap: addToCart
HttpData /goods
Reads like code
0 lock-in
Theme · $theme
OTA
Dark +
RU/EN
Swap, no rebuild
Auto
Site · web
Web
Real DOM · SEO
HTML
A/B · segments
Test
Без
релиза
Per segment
A/B
Templates
Start
Catalog · landing · media
Library
Navigation · Shell
Menu
Also from cloud
Shell
Local LLM
On-device
Без
ключа
No subscription · offline
Local
Describe the product in words — REEEL assembles it as a readable
.reeel
. One source runs natively on iOS, Android and macOS and as a real website — and updates from the cloud
instantly
, bypassing the store.
Scroll
N°01 — What it is
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REEEL is a platform where your app and site live in the cloud as a readable
.reeel
format. No more two teams, two stores and weeks of waiting: one text source works everywhere.
Describe the task to the agent, build it in the editor, or write the .reeel yourself — all three give the same result. iOS, Android and macOS via the native Flutter engine; the site is real HTML/CSS/JS with SEO. From the cloud comes not “layout” but the whole app: API requests, state, navigation, forms, geo, storage.
02
Site
& Web
The same .reeel — as real HTML + CSS + JS. A real DOM, SEO out of the box, Svelte-level speed. No heavy Wasm runtime or canvas.
HTML
CSS
JS
SEO
N°02 — How it works
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1
Describe the task
With text, voice or an image. The AI agent sees the whole editor: the live preview, the geometry of every element, any file. Prefer to take over? Edit by hand: an inspector with layers, design system and Git, IDE keymaps from VS Code or JetBrains, a ⌘K command palette. Manual edits don’t spend credits.
sketch.png
iOS + web
Agent
AI sees the screen
2
Get the .reeel
Readable text: explicit data flow via @/$ sigils, consistent syntax, no exceptions. The format is designed for LLMs — a model writes a correct .reeel on the first try, and the diff reads like code.
diff like code · it’s Git
3
Deploy from the cloud
One .reeel goes to the cloud — and updates the native app and the site at once, bypassing the store. Theme, language, navigation, screens — all change without a rebuild. Made a mistake? Rollback is one commit in Git.
▤ Hero
▤ CTA
▤ Grid
▤ Footer
Inspector
Publishing — seconds
No “build → submit → review” cycle —
a change is a file
, and every user is always on the latest version.
★ The big one — updates without the store
CHANGE YOUR LIVE APP.
Instantly.
The binary passes App Store and Google Play review
once
— at publication. After that the interface, logic and content travel through the REEEL cloud instantly, bypassing weeks of waiting. Not just a site and not just layout — the whole app.
CodePush and EAS Update also update without the store — but they ship compiled bundles with code only. REEEL ships a readable .reeel with UI, logic and data — and with no lock-in to Microsoft, Expo or any vendor.
Showcase — from one .reeel
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Every example below is one .reeel that runs as a native app and as a website. Hover to take a closer look — the strip pauses.
Site · Yoga studio
27 sec
Dashboard · SaaS analytics
41 sec
ORDER
IN 2 TAPS
App · Delivery
19 sec
export function Hero() {
return (
<section className=
"grid gap-6 py-24…"
<h1>Grow faster</h1>
)
}
Format · .reeel
8 sec
Site · Yoga studio
27 sec
Dashboard · SaaS analytics
41 sec
ORDER
IN 2 TAPS
App · Delivery
19 sec
export function Hero() {
return (
<section className=
"grid gap-6 py-24…"
<h1>Grow faster</h1>
)
}
Format · .reeel
8 sec
Inter +
Serif
Theme · Rebrand
54 sec
−30%
TODAY
OTA · Promo update
22 sec
Site · Barbershop
33 sec
Dashboard · Finance
38 sec
Inter +
Serif
Theme · Rebrand
54 sec
−30%
TODAY
OTA · Promo update
22 sec
Site · Barbershop
33 sec
Dashboard · Finance
38 sec
03
N°03 — Why REEEL
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AN APP, NOT LAYOUT
Bubble, SDUI and Lovable ship only layout from the cloud, and their plans can’t be paid from Russia. REEEL describes the whole app — logic and data included — and is paid in rubles, no foreign card.
API request
State · live
Navigation
layout from the cloud
an app from the cloud
02
AI ON YOUR SIDE
Local models run on your device for free, with no tokens or foreign card. Need the cloud — plug in your own Claude, and the auto-router picks the model for each task.
Local · $0
Your Claude
Auto-router
tokens and API keys
local and free
03
SKILLS AND PLUGINS
Reusable generation methods run from a slash command, and plugins — Figma, Webflow, Notion — extend the editor. A skill is created by showing, not by writing instructions.
/hero
Figma
Webflow
from scratch every time
a skill in one slash
04
TEXT MEANS GIT
A diff of two .reeel files reads like code: you see which widget and which property changed. Full PR review of the interface, edit history, rollback with one commit.
diff Home.reeel
− before
+ after
Figma/JSON diff
PR review for UI
An interface is not a binary in the store. It’s a
file
you control
04
N°04 — For partners
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Bring in clients and earn a share of their payments for as long as they stay. Real money, not in-app points.
20–30%
your share of every payment, not a one-off bonus
−50%
off the first period for your invitee
N°05 — Who it’s for
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Business owner
Small business Your first app in hours with an agent, not months. Prices, promos and catalog — changed yourself, no developer. Mobile and web from one source. “I don’t want to pay for every button tweak”
F
Founder
Startup Hypotheses tested in a day, not a sprint. No week-long store review — every user is always on the latest version. “I want to ship features at the speed of thought”
P
Product manager
Product team Content and interface changes without a release or a developer. A/B straight from the cloud, instant rollback if a hypothesis fails. “I want a test without a new release”
D
Developer
Engineer One source for every platform. OTA without your own infra or certificates. AI writes .reeel more reliably than Dart, and diffs read like code. “I don’t want to write the same screen twice”
0s
TO BUILD EVERY PLATFORM
0
PLATFORMS FROM ONE .REEEL
0
WEEKS WAITING ON THE STORE
0%
OF USERS ON THE LATEST VERSION
N°06 — Questions
F
A
Q
01
How is REEEL different from Bubble, Webflow and Tilda?
02
How much does REEEL cost?
03
Can I pay in rubles, and do I need a foreign card for AI?
04
How do I hand the project to a developer?
05
Do I need cloud AI and a subscription?
06
What are credits and why do I need them?
07
Can I earn by referring clients?
N°07 — Start
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